The Toolbox Header
Back to School 2007
Vol 1, Issue 3
Hello ABC Booksellers! 

Well, it's hard to believe that summer is almost over.


Soon your slightly sunburned customers will be coming by the store for their fall provisions, and those of you in vacation hotspots will be welcoming a little hard-earned rest.


With this Back-To-School issue of The Toolbox, we'll try and spark those lazy summer brains into shape with some fun Ideas-That-Work,  a summary of interesting news you might have missed in the Industry News Round-up, (did you hear... there's a new Harry Potter...snigger...), and let you know about some great fall promotions and giveaways from our publisher members in the Toolbox Marketplace below.


Also, we continue our focus on our brand new New Voices program with profiles of three great books you should not miss ordering for fall.


And--because fall is all about optimism--we'll help you make the case to your customers for all the great benefits your store has to offer in this issue's Food for Thought article.

 

This newsletter for frontline booksellers is an evolving project, so feel free to send any ideas or thoughts along, and in the meantime enjoy this issue of The Toolbox.

 

Viva la Fall!

 Kristen

In This Issue
Ideas that Work
NEW VOICES Profiles
Food for Thought: Features-vs-Benefits--Making Your Store the Bestseller
The Backroom...An interesting look behind the scenes
Industry News Round-Up
Nuts & Bolts: Brief Notices
Toolbox Marketplace
Ideas That Work
Paint CansA monthly dose of creativity to get your juices flowing
 
Don't fall into a rut with a "same-old" display of Back-To-School books. Try a couple of these interactive suggestions to get your customers revved up for school.

Host a "What I Did During My School Vacation" Contest
Make a simple 1 page form with a space for a picture on the top and lines on the bottom for a short (can write it in the store) paragraph. Set up a writing station and display the completed forms in the store or a window display. Make it fun and fanciful or serious. Give the winners (by age group) a gift certificate.

Set up a Book Cover Station
Buy bulk rolls of cool wrapping paper, or use your signature gift wrap, store bags, or whatever is handy. Take a quick trip to your local art or office supply store and pick up some cool stickers and other inexpensive but fun items. In your YA section set up a "Cover Your School Books" station, and host a teen night with refreshments and a book talk about new titles.

bookmarkMake Magnetic Bookmarks
This is a simple and easy activity that only takes colored cardstock, markers, a glue stick, and sticky magnetic tape. Young customers can keep a running list of what they've read on the inside.

1. Cut 2 rectangles (14 by 3 1/2 inches and 11 by 3 inches) out of contrasting shades of colored card stock.

2. Glue the smaller atop the larger to create a place for writing a booklist. Glue matching magnetic strips (sold at most office supply stores) to the ends, as shown.

3. Fold the marker in half and decorate the front flap. To use the marker, simply fold it over the page you wish to flag; the magnets will hold it in place. Customers can add stickers, cut-out images from magazines, etc.

***

 Other Creative Ideas for September

In addition to back to school, there are lots of other offbeat themes to surprise your customers, courtesy of Chase's Calendar.

 Here are a few with some book suggestions:

  • Chicken Month, Natl
    • Chicken Soup With Rice by Maurice Sendak (978-0064432535)
    • Why Did the Chicken Cross the Road by Ted Arnold et.al. (978-0803730946)
    • Chickens to the Rescue by John Himmelman (978-0805079517)
    • Chicks and Salsa by Aaron Reynolds (978-1599900995)
    • The Little Red Hen by Jerry Pinkney (978-0803729353)
  • Fall Hat Month
    • Caps for Sale by Esphyr Slobodkina (978-0064431439)
    • The Cat in the Hat by Dr. Seuss (978-0394800011)
    • Blue Hat, Green Hat by Sandra Boynton (978-0671493202)
    • Old Hat, New Hat by the Berenstains (978-0394806693)
    • Sam's Winter Hat by Albert Lamb (978-0439793049)
  • Honey Month, Natl
    • Buzz, Buzz Busy Bees by Dawn Bentley (978-0689868481)
    • Are you a Bee? By Judy Allen (978-0753458044)
    • Magic School Bus Inside a Beehive by Joanna Cole (978-0590257213)
    • Busy Buzzy Bee (DK readers) by DK (978-0789447586)
  • Subliminal Communications Month
    • "Buy more books-- buy more books--buy more books--" repeat quietly.

 
 
NEW VOICES Profiles
Three great new projects

New Voices is ABC's program to promote the best new authors and projects from our ABC publisher partners. In each issue of the Toolbox we profile these new projects.

Crooked kind of perfect

A Crooked Kind of Perfect by Linda Urban
978-0152060077
Ages 8-12; $16.00; Hardcover
Harcourt, October 2007

A humorous and poignant novel about finding one's talent and accepting one's family-in places you'd never expect!

Ten-year-old Zoe has perfect piano dreams. She can practically feel the keys under her flying fingers; she can hear the audience's applause. All she needs is a baby grand so she can start her lessons, and then she'll be well on her way to Carnegie Hall. But when Dad brings home a wheezy organ instead of a piano, Zoe's dreams hit a sour note until she enters the annual Perform-O-Rama organ competition. There she finds that perfection may be even better when it's just a little off center. Fun and offbeat!

Linda Urban, the former marketing director at Vroman's Bookstore in Pasadena, California, now writes children's books full-time. A Crooked Kind of Perfect is her first novel. She lives in Montpelier, Vermont.


NT@

The Night Tourist by Katherine Marsh
978-1423106890
Ages: 10+; $17.99; Hardcover
Hyperion, September 2007

A fast-paced adventure story that re-magines the Orpehus myth in the secret underground of New York.

Jack Perdu, a smart and introverted ninth grade classics prodigy lives with father on the YaleUniversity campus. But when Jack suffers a near fatal accident, his father sends him to a mysterious doctor in New York City. At Grand Central Jack meets Euri, a young girl who offers to show him the secrets of New York's Underworld, a place where those who died in New York reside until they are ready to move on. But as secrets about Euri's past are revealed, so are the true reasons for Jack's visit to the Underworld.

Katherine Marsh is the deputy editor at The New Republic magazine in Washington, D.C., where she edits stories and essays on politics and culture. Her writing has appeared in Rolling Stone magazine, The New York Times, The Washington Post and the Los Angeles Times magazines. She lives in Washington, DC.


Disguised

Disguised: A Wartime Memoirby Rita la Fontaine de Clercq Zubli
978-0763633295

Ages: 14+; $17.99; Hardcover
Candlewick, September 2007

The true story of a daring girl who posed as a boy during World War II -- and dared to speak up for her fellow prisoners of war.

With the Japanese army poised to invade their Indonesian island in 1942, Rita la Fontaine's family knew that they and the other residents would soon become prisoners of war. Fearing that twelve-year-old Rita would be forced to act as a "comfort woman" for Japanese soldiers, the family turned Rita into "Rick," cutting her hair short and dressing her in boy's clothes. For the next three years she played a dangerous game of disguise while advocating against poor conditions, injustice, and torture. Sixty-five years later, Rita describes a war experience like no other - a remarkable tale of integrity, fortitude, and honor.

Rita la Fontaine de Clercq Zubli grew up in Indonesia, where she and her family endured three an a half years in Japanese POW camps. After the war, Rita resumed her life as a young woman and married a Dutch rubber planter. They have four grown children and live in Nashua, New Hampshire.

Food for Thought: Features-vs-Benefits--Making Your Store the Bestseller

Gotta-Have-It Download of the Month: The ABC "Praise Your Customer for Buying Local" counter talker

ScaleOkay, I am about to be blasphemous. Are you ready?

Being independent doesn't necessarily make you better.

Being independent CAN give you the competitive edge in a number of ways and THAT can make you better, but only if you understand why and truly take advantage of it.

Most of you know already why you can be better. Things like more breadth in your selection, better customer service, special programming, creative merchandising, unique atmosphere, hidden gems, community outreach, and a clean bathroom (usually).  

We also all know what kind of pressures we are under as independent retailers. This is a very difficult business, and we are encountering new market forces all the time that are squeezing our margins, eroding our profits, and making us question our sanity for loving this business in the first place. Sometimes it seems impossible.

However, it is vitally important that although you carry a very heavy weight on your shoulders, you do not transfer even the slightest bit of it onto that most sensitive of creatures-your customer.

This can be very hard. We have all had a moment when we want to take a customer by the shoulders and shake them after an exchange like this:

Customer: I was in here six months ago, and over there on that table you had a book with a blue cover, and I think it had something to do with history.

 

Bookseller [warming up fingers over keyboard]: Can you tell me anything else about it?

 

(Bookseller spends fifteen minutes with customer, and after umpteen searches, finally determines title and author of book, which has become a surprise bestseller following an NPR interview and temporarily OS but due in at any moment.)

 

Bookseller: Would you like me to order it for you?

 

Customer: No, that's okay. I'll just order it online.

This is when you want to sit the customer down and treat them to a brief but impassioned primer about the history and economics of the publishing industry.

But here's the thing: a big part of successfully capitalizing on your edge as an independent retailer comes from moving beyond the strictly moral argument about buying independent. You don't want them to buy from you just because you are independent. (Well maybe you do, but they won't unless the next sentence is true.) You want them to buy from you because you can do it better. You're never going to be able to compete on price. Your edge is quality and service. You need to sell your store as well as you sell your books. Make your store the bestseller by understanding the different between features and benefits.

Continue with rest of article at ABC's new Food for Thought resource site


The Backroom
An interesting look behind the scenes

Or should I say SEEMS?

Take a book nine years in the making, mix in a couple of friends, add a fun-loving publicist, some ABC members and what have you got? A whirlwind pre-pub book tour that is a blur of fans, good meals, lots of driving, more meals, great booksellers, sleep, meetings, more driving, wisecracks, more fans, and some really fantastic chocolate cake, apparently.

seemsAt least, that's what it looks like if you read the road diary of Michael Wexler and John Hulme's West-Coast swing of their pre-publication tour for The Seems: The Glitch in Sleep (Bloomsbury, October '07)

The diary is littered with an ABC who's who of stores and booksellers from the West Coast, including Yellow Book Road, A Whale of a Tale, Vroman's, Mrs. Nelsons, Hicklebees, and our beloved All for Kids. Clearly, it seems like they were having a rockin' good time.

Seems fansApparently, so were the fans. (So cute!)

The early buzz on this reality-bending book has been strong, in part because of several creative marketing strategies, including a really fun blog written by the book's main character, Becker Drane. I'm not sure the world is ready for every literary character to have their own blog, but in the case of this story, (which is "amazingly inventive" according to BookPeople's man-about-camp, Topher Bradfield), it totally works.

And how did this friendship survive the publishing process nine years in the making? Apparently it wasn't all wine and chocolate cake. There seems to have been a little actual wrestling too. According to John and Michael "no stitches were needed, but bruised egos needed to be iced. Funny thing is, the spat was over whether an "and" or a "the" was a more appropriate word choice."

After that, this pre-pub business must be a cake walk.

Industry News Round-Up
Miss any of these key stories?
Keys
English public vote Philip Pullman's Northern Lights [Golden Compass in the US] the best children's book of the past 70 years. (BBC, 6/21)

The Wand is Mightier than the Pen (Telegraph UK, 6/30)

101 For Kids, a Passport to Imagination Land: Travel Books (Washington Post, 7/8)

A Hipper Crowd of Shushers (NYT, 7/8)

In end, Potter Magic extends only so far (Boston Globe, 7/9)

The Science of Success: Letting the on-line public decide what gets published ? (The New Yorker, 7/9)

Tintin book moved out of children's section after race row (ABC News, 7/12)

Play with your kids? A modern invention, and not necessarily good (Boston Globe (7/15)

Life After Harry: Was the Boy Wizard the Charm That Made Children's Books Fly? (Washington Post, 7/19)

Authors drop by the workplace -- a new way to ring up book sales (San Francisco Chronicle, 7/23)

A Look at Selected Harry Potter Coverage (The Wall Street Journal, 7/28)

Harry Potter and the Rest of the Book Business: Why the book business is behind. (The Century Foundation, 7/30)

Vital Signs: Consequences: Reading Skills Are Tied to a Longer, Healthier Life (NYT, 7/31)

Disney Acquires [Club Penguin] Website for Kids (NYT, 8/2)

How to turn kinds into lifelong readers (The Sun-Sentinel, 8/5)

Harry Potter and the Logistical Nightmare (Business Week, 8/6)

Creativity on display at BookPeople (Bookselling this Week, 8/7)

Movies turn to magic for next big thing (USA Today, 8/9)

Dartmouth acquires rare Maurice Sendak collection (Dartmouth News, 8/9)

How Does a Bestseller Happen? A Case Study in Hitting #1 on the NYT (Huffington Post, 8/14)

11 New Indie Bookstores Open in July (Bookselling This Week, 8/16)

AP Poll Finds 1 in 4 Adults Did Not Read a Book Last Year (ABC News, 8/22)

Women find 800 books trashed by Dallas [Barnes & Noble] (CBS News-Dallas, 8/22)

And Tango Makes Three No. 1 Challenged Book in 2006 (NYT, 8/30)

The Ethics of Book Abuse (Chicago Tribune, 8/30)


Nuts & Bolts
News in briefNuts and bolts
 
Celebrate Banned Books Week--September 29th-October 6th
Join ABFFE in celebrating your customer's freedom to read! According to ABFFE "Booksellers who celebrate Banned Books Week tell us that it is one of their favorite promotions. Customers are surprised when they learn that there are hundreds of book challenges every year-and that some of their favorites are on the list! They are also grateful to booksellers for raising awareness of this critical issue."

Here's what you need to get started:
The Banned Books Week Handbook
ABFFE's Banned and Challenged Book List


The Amazing Websites Department
Have you checked out Candlewick's brand new OLOGYWORLD?
This flash site is packed with interactive features about the books in the 'ology series, including clickable pages from the books, and navigation through mysterious objects imbedded in the site's main page which looks like the warm and cozy study of a bookish explorer. This site will be a hit with all devoted 'ology customers, and is a nice use of electronic media to support the printed book.

ABC is moving!
Just in case you haven't heard, ABC will be trading in the dark cold winters for the sunnier skies of Miami, FL on October 1st. We're looking forward to saying HI to all our new neighbors in the SIBA regional, and hanging with the good folks at Books & Books. The official new address will be announced in September, so keep your eyes open.

Love that out-of-print book?  Now's your chance!!
In the coming months Marshall Cavendish plans to launch Marshall Cavendish Classics, and bring a select number of previously published but now out-of-print titles back into print.  They are interested in titles that have received awards, have enjoyed starred reviews, or have withstood the test of time in story hour.  Have a suggestion?  Email:  Marylin Mark, Associate.

March Toolbox Marketplace

Specials, giveaways, and fun stuff for your businessRed Toolbox

Hot Galleys

I Love You More by Laura Duksta
Sourcebooks; 4 - 10
What is love to a child?  Spark the conversation and share the gift of love!
E-mail

ROAR! By Margaret Mayo
Lerner; 5-8
Meet your favorite wild animals in this colorful book, jam-packed with spunky monkeys, wrinkly elephants, and more!
E-mail

Seeing Sky-Blue Pink
Lerner; 8-11
Plenty of things make eight-year-old Maddie nervous: her too-small feet, climbing high places, not always knowing what to say, and especially her new home countryside with Sam, her mom's new husband. Through her growing bond with Sam, Maddie finds the courage to face many of her fears.
E-mail

The Golden Dreydl by Ellen Kushner
Charlesbridge; 8 - 11
A Chanukah "Nutcracker" from acclaimed writer Ellen Kushner
E-mail

Adam Canfield Watch Your Back! by Michael Winerip
Candlewick Press
8-12 years
The star reporter is caught up in a big scoop -- but this time it's about him -- in a savvy, engaging story that takes on school bullies and other tyrants.
E-mail: Brittany Duncan

The Worst-Case Scenario Survival Handbook: Junior Edition by David Borgenicht and Robin Epstein
Chronicle; Ages 9-12
Braces. Bulllies. Chores. Childhood is chock full of perils-WCS Survival Handbook for kids to the rescue!
E-mail: Chronicle Kids

Emmy and the Incredible Shrinking Rat by Lynne Jonell
Henry Holt; 9 and up
A lonely girl, a cantankerous talking rat, and a nanny who is doing very, VERY bad things . . .Booklist Starred Review
E-mail: Sean Harrigan

Lizard People by Charlie Price
Roaring Brook; 12+
A teenage boy, coping with the mental illness of his mother, makes us question what is real and who is sane.
E-mail: Colleen Venable

Secret of the Sirens by Julia Golding
Marshall Cavendish; 10 +
A fantasy series about a secret society and the girl who suddenly becomes its most important member
Email

Two Moon Princess by Carmen Ferreiro-Esteban
Tanglewood Press; 10+
A tale of courage, following your heart and unexpected love in two different worlds.
Email sburgevin@tanglewoodbooks.com

Givaways and Event Kits

Candlewick: Magic Rabbit glow-in-the-dark star pack giveaway (packs of 5).
Email Brittany Duncan (while supplies last).

Candlewick: Mother Goose's Little Treasures print signed by Rosemary Wells.
Email Brittany Duncan (while supplies last).

Charlesbridge:Wiggle and Waggle Activity Kit. Email.

Chronicle:Old Mother Bear (by Victoria Miles and Illustrated by Molly Bang ISBN13-978-0-8118-5033-9) bookmarks.
E-mail to request a quantity for your store.

Clarion: Free poster of the 2007 Caldecott Medal-winning title, FLOTSAM!  Available while supplies last.  Please contact Emilie Ziemer.

Debra Frasier.com: Go to www.Debrafrasier.com to find out how you can get a
Birthday Cake Clock event kit that includes materials to build 25 clocks. Great for in-store teacher events.

Farrar Straus & Giroux: HOW TO MAKE AN APPLE DOLL GUIDE  from THE APPLE DOLL by Elisa Kleven (Farrar, Straus and Giroux /978-0-374-30380-8/ 0-374-30380-0) Contact: Jennifer Doerr

Farrar Straus & Giroux: Poster for DEFECT by Will Weaver (Farrar, Straus and Giroux / 978-0-374-31725-6 / 0-374-31725-9) Contact: Jennifer Doerr

Farrar Straus & Giroux: Poster for MEMOIRS OF TEENAGE AMNESIAC by Gabrielle Zevin (Farrar, Straus and Giroux / 978-0-374-34946-2 / 0-374-34946-0) Contact: Jennifer Doerr

First Second: Laika brochures.  Abandoned as a puppy, Laika grew up to become Earth's first space traveler.  This graphic novel tells her story.  Email

Sourcebooks: Grab your Fairy Handbook -The Fairy Chronicles Magical Kit including bookmarks, coloring pages, stickers, a game show, a word search, event flyers for you to advertise with, and a sneak peek of the next series installment, Spiderwort and the Princess of Haiku!  Contact.

Downloadable Materials

Candlewick: Encyclopedia Prehistorica: Mega-Beasts "Make-your-own pop-up activity kit":  http://www.candlewick.com/book_files/0763622303.kit.1.pdf

Chronicle: Download coloring pages, "How to Draw" activities for Hot Dog, Bob, Clementine, and villains such as The Scribbler, Cheese Face, and more on the Hot Dog and Bob chapter book series minisite: www.chroniclebooks.com/hotdogandbob

Henry Holt: send a Fabian Escapes e-postcard <link>, featuring Peter McCarty's signature lush watercolor-and-pencil illustrations. http://www.henryholtchildrensbooks.com/postcards/

Small Wonders Enterprises: free lesson plan ideas for early childhood/elementary teachers downloadable atwww.snickerdoodleforkids.com. Includes creative activities adaptable for pre-K-grade 3, featuring art, music, creative writing/storytelling based on the award-winning "Snickerdoodle" books about a tiny American tall tale hero who thinks big and solves problems with humor and imagination.

New Publisher Website Features

Charlesbridge: Join the conversation on Charlesbridge's new blog - Unabridged at http://charlesbridge.blogspot.com. Hear from authors and illustrators and find out what we're up to at Charlesbridge.

Henry Holt: Check out our new page featuring Kimberly Willis Holt's new book Skinny Brown Dog for downloadable bookmarks with beautiful art from Donald Saaf. 
http://www.henryholtchildrensbooks.com/skinny_brown_dog.htm

Sourcebooks: Jabberwocky is proud to share
www.fairychronicles.com, the online home of The Fairy Chronicles!  Stop by and let us know what you think.

Awards

Charlesbridge: Besides being named one of Booklist's Top Ten Graphic Novels for Youth, The Legend of Hong Kil Dong received the Children's Picture Book Award from the Asian/Pacific American Library Association.

Tanglewood Press:The Mice of Bistrot des Sept Frères won bronze in the ForeWord Magazine's Book of the Year Award in the Children's Picture Book category


Well, that's it for this month.

Again, please let us know what you think! We're always looking for great suggestions, ideas, and comments. This is your newsletter!
 
Best Wishes and Happy Selling!

Kristen

Kristen McLean
Association of Booksellers for Children (ABC)
62 Wenham Street
Jamaica Plain, MA 02130
617-390-7759
www.abfc.com